Metal nameplate alternatives offer cost savings without sacrificing looks or performance. A simple printed label can still capture the metallic look and feel for a fraction of the cost of metal. Printed labels can also be embossed to create the same 3D effect as metal nameplates. 

When this client in the outdoor consumer goods market suddenly needed to find a new vendor for their metal nameplate, we offered them an alternative to their metal nameplate: a printed label. This case study delves into the journey of redesigning an existing metal part into a printed, embossed label while addressing durability and usability concerns.