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In the pursuit of longevity and durability, companies often turn to metal nameplates for their stamped logo and branding needs. However, many alternatives to metal nameplates can be achieved with printed solutions, using metallic inks and materials to keep the metal look for a fraction of the cost. This case study delves into the journey of redesigning an existing metal part into a printed, embossed label while addressing durability and usability concerns.
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Biometric data can empower athletes and fitness enthusiasts to perform better and minimize the risk of injury. In 2016, a performance apparel company set out to collect accurate muscle data via sEMG sensors that would not interfere with an athlete’s performance. They wanted a printed solution that would seamlessly integrate into athletic apparel, ensuring that athletes were comfortable while working on their performance. We partnered with them to create printed biometric sensors that are used by professional athletes across the NFL, NBA, and MLS.
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Biometric sensors made with stretchable conductive inks are designed to stretch and flex with the body making them comfortable and convenient. They are perfect for telemedicine or virtual appointments because they send real data directly to the doctor or physician while the patient relaxes at home. By combining product and software design, we created a fully functional biometric sleeve that monitored muscle activity in the arm to demonstrate how printed wearable technology makes remote healthcare more accessible and reliable.
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Ralph Lauren’s opening ceremony parka was created specifically for the Olympic and Paralympic Winter Games PyeongChang 2018. The fashion giant wanted a way to keep athletes warm in the frigid temperatures in Pyeongchang. The solution was a printed, flexible heater that blended seamlessly into the back of the parkas and designed to look like an American flag.
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